What we’re learning now through the science of kindness is that that’s equally as important,” said Beekman cofounder Brent Ridge. “My background as a physician was in functional medicine and the genetics of aging, but 90 percent of what I had to do in my practice is counsel people on preventative medicine. The Eurazeo-owned brand is driving employment performance and happiness with a proprietary kindness index that it co-created with the nonprofit organization. It’s also taking the same approach with its company culture and employees. They’re going to see the enormous support that we’re getting for this initiative and join.”īeekman 1802 Kindness Initiative Courtesy photoīeekman 1802 has built its business off of an ultra-gentle approach to skin. Said Amy Fisher, the chief executive officer of Lola, “Consumers vote with their wallet and they vote for brands that show a sense of community. “We need everyone on board,” she said earlier this year. For Okamoto, the coalition is a long-term commitment and she’s reached out to other period care brands like Tampax and Kotex to join. To be reimbursed, customers enter their phone number on the Tampon Tax Back website, starting a text chain where they can submit a receipt and receive a reimbursement within 24 hours via PayPal or Venmo. Together, they formed The Tampon Tax Back Coalition, and collectively they have pledged to reimburse people within 24 hours for any taxes they’re charged when buying feminine care products. Nadya Okamoto, founder of the period care brand August, has been fighting the tax since her brand’s inception, and this year, she gathered seven like-minded brands to join her, including The Honey Pot, Rael, Lola, Cora, Diva, Here We Flow and Saalt. In 21 states across the U.S., menstrual care products are taxed as though they are luxury items. Purposeful Initiative of the Year: The Tampon Tax Back Coalition
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